Smirnoff is a brand of vodka owned and produced by the British company Diageo. The Smirnoff brand began with a vodka distillery founded in Moscow by Pyotr Arsenievich Smirnov (1831–1898). It is now distributed in 130 countries. It is produced in several countries including India, Ireland, Honduras, Albania, Mongolia, Latvia, the Philippines, Italy, the United Kingdom and the United States. Smirnoff products include vodka, flavoured vodka, and malt beverages. In March 2006, Diageo North America claimed that Smirnoff vodka was the best-selling distilled spirit brand in the world.
The vodka is made using a traditional charcoal filtration method developed by P.A SMIRNOFF. Recipe NO.21 was created by P.A.'s son Vladimir after escaping Russia and the Bolshevik revolution.
Pyotr Smirnov founded his vodka distillery in Moscow in 1864 under the trading name of PA Smirnoff, pioneering charcoal filtration in the 1870s, and becoming the first to utilize newspaper ads along with charitable contributions to the clergy to stifle anti-vodka sermons, capturing two-thirds of the Moscow market by 1886.