JOSE CUERVO

Description

Jose Cuervo is a brand of tequila. It is the best-selling tequila in the world, with a 35.1% market share of the tequila sector worldwide and a 33.66% share of the US tequila sector as of July 2013. As of 2012, Jose Cuervo sells 3.5 million cases of tequila in the US annually, and a fifth of the world's tequila by volume.

Jose Cuervo is family-owned and is run today by the Beckmann family of Mexico, descendants of Don Jose Antonio de Cuervo. Juan-Domingo Beckmann, son of Juan Beckmann, is the sixth-generation leader of the company. In July 2013 Proximo Spirits took over US distribution of Jose Cuervo from Diageo, which had managed it since 1997.

Jose Cuervo Tequilas:
Especial Silver, Especial Gold, Cinge, Tradicional, Black, Platino

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