SEAGRAM

Description

Seagram's (legally named Seagram Company Ltd.) was a large historical corporation headquartered in Montreal, Quebec, Canada, that was the largest distiller of alcoholic beverages in the world. Toward the end of its independent existence it also controlled various entertainment and other business ventures. The Seagram assets have since been acquired by other companies, notably The Coca-Cola Company, Diageo, and Pernod Ricard.

The Seagram Building, the company's American headquarters office tower at 375 Park Avenue in New York City, was designed by architect Ludwig Mies van der Rohe with Philip Johnson. The former Seagram headquarters in Montreal now belongs to McGill University, under the name Martlet House.

In 1857, a distillery was founded in Waterloo, Ontario. Joseph E. Seagram became a partner in 1869 and sole owner in 1883, and the company became known as Joseph E. Seagram & Sons. Many decades later, in 1924, Samuel Bronfman and his brothers founded Distillers Corporation Limited, in Montreal, which enjoyed substantial growth in the 1920s, in part due to Prohibition in the United States. (The Distillers Corporation Limited name was derived from a United Kingdom company called Distillers Company Limited, which controlled the leading brands of whiskey in the UK, and which was doing business with the Bronfmans.)

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